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Dear Valued Customer,
ODG's mission is to continue to offer more than just product.
In our ongoing efforts to keep you informed about the newest innovations and developments taking place in the eye care industry, we are extremely excited to introduce a REVOLUTIONARY change to the progressive spectacle lens business in the United States...... with the opening of our newest division; Digital Eye Lab.
"What DIGITAL did for photography, television, and music... we did to vision."
Digital Eye Lab is the first fully automated spectacle lens laboratory using the latest computer-driven equipment and proprietary software to offer Digital backside progressive lenses. As a result, every progressive lens prescription is exact and without the unwanted elliptical distortion associated with conventional PALs. Your patients will experience sharper, more personalized vision in every zone.
And you earn 25% to 30% more profit on every pair sold compared to "Free Form" PALs.
Digital Eye Lab offers only Digital backside progressive designs from leading companies such as Seiko, Shamir, and Indo. All work, including complete finishing and AR coating is done in-house. Best of all, orders placed by 1pm will be combined with your daily contact lens orders and shipped for next day delivery - saving you time and ensuring total patient satisfaction.
In addition, to assist you in ordering finished spectacle lenses, we are introducing a Spectacle Lens Resource Manual. This 3-ring binder features simplified pricing, standardized range charts, and is organized by lens material.
We hope you find these new services beneficial, and that you are as excited as we are about Digital Eye Lab's revolutionary approach to Progressive Lenses. Feel free to let us know what you think. Thanks again for your continued support and for making us your eye care partner. Much continued success in 2007.
Sincerely,
Jeffrey I. Rems
President & COO
Optical Distributor Group.
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