Dear Valued Customer,

The other night I had the pleasure of attending a local Optometric Association's monthly meeting that ODG co-sponsored. It was both a gratifying and learning experience.

It was gratifying to see so many eyecare professionals benefiting from the presentation given by Dr. J. James Thimmons. He was recently awarded Optometry's Top Educator distinction and serves on our board of advisors as director of professional affairs. At the same time it was a learning experience hearing first hand the frustration many ECP's experience in trying to compete with mass merchants.

I left the meeting that night more confident than ever that ODG's commitment to offering "more than just product", is what you, the independent ECP need to face today's growing challenges. Yet, I also left troubled by a question. What's the best way to ensure that the decision makers within your practice are aware of all the programs and tools we currently offer to handle these challenges? For example:

• With one call to our Net Results department, ODG will build, register and host a customized web store. You can offer your patients on-line ordering through your practice that will result in increased patient retention. We will also supply customized marketing materials for you to inform you patients. All Free of Charge!

• With one email message, you can confer with nationally acclaimed practitioners through ODG's Board of Advisors. Take advantage of this wonderful opportunity to gain valuable insight on everything from academic questions, conferring with colleagues such as Dr. Thimmons, to fitting problems and day-to-day business issues...all totally Free of Charge!

• With one call to your personal account manager, you can now dispense contact lens brands such as Extreme H2O and Definitions, superior products not sold through mass merchants and mail order.

As you can see, there are many tools at your disposal to help compete in today's competitive environment, keep your patients happy and grow your practice. You can be assured that as the mass merchants adapt their tactics, we too will be there to support your changing needs. We appreciate the opportunity to earn your business each and every day! Thanks again for making us your eye care partner!

Respectfully Yours,

Jeffrey I. Rems
President & COO
Optical Distributor Group

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